For the skeptics among us, research shows that video conferencing is widely regarded as a useful tool and helps people build relationships inside and outside their companies. And while there may be critical connections that you’ll need to travel for, video conferencing can help bridge the gap for all other meetings, while still helping you connect on a personal level with customers, teammates, and remote workers alike. When you meet face-to-face, you can make a personal connection, pick up on verbal and non-verbal cues, and begin to build trust. In addition, 50 percent of those surveyed believe video conferencing also improves the degree of understanding.” With the ability to maintain a visual on other people in the meeting, participants will be more engaged, multi-task less, and set themselves up to process and understand more clearly. Video conferencing can help: A report by Forbes tells us that “humans process visual far faster and more aptly than text or audio.” And, relative to audio conferencing, “62 percent of executives agree that video conferencing significantly improves the quality of communication. Whether you’re a small business owner or part of a large company, clear communication is critical to understanding projects, setting expectations, and meeting your goals. As you weigh your options and decide whether it’s right for you, let’s take a look at 10 advantages of video conferencing: 1. If you haven’t already adopted video conferencing, you’re probably thinking about it. With the power to bring people together, simplify collaboration, improve efficiency, and help you save money, provides advantages for businesses of any size. It blends audio and video to create a virtual face-to-face conversation where you can see others’ expressions while hearing what they’re saying-whether they’re using a laptop, mobile device, or conference room meeting webcam. Video conferencing is an online meeting between two or more participants communicating in real time over an internet connection. Whether your business has remote workers, offices in multiple cities, or teams of professionals who travel often, video conferencing is key to keeping everyone on the same page.

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